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WE WORK WITH YOU
IN PRODUCT AND BRAND DEVELOPMENT

To research methodologies

We are marketing researchers, inspired by the ordinary things people do. Since 2002, when Arbitrage was established, we reinvent methodologies, develop new techniques and stay in tune with the consumer.

We believe in long-term partnership with our clients where we know your business and give you honest advice. In every project we invest to the full our energy and knowledge, enthusiasm and professionalism and find the solutions to grow your business.

We provide consumer insight to companies in the fmcg, financial, telecommunications, automotive, real estate, retail, NGO sectors, media and advertising agencies.

A few words that describe us: innovative in project design, rigorous in data collection, reliable in delivery, insightful in analysis, inspirational in presentation and communication.

We apply mix of research instruments to follow the changing consumer within the context of her or his environment and culture

Qualitative

Ethnography, Creative Sessions, Group discussions, Depths, Online Bulletin Boards

Quantitative

CATI, Face-to-face, Exit interviews, Central Location, Online

Online

Qualitative and quantitative research in bganketa.com, custom built insight communities

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The loyalty measure

Is NPS the secret to customer retention ?

It sounds seducing to be able to ask only one question and gain the ability to manage customer loyalty and financial growth. Could a single question be more effective than complex customer satisfaction and loyalty studies that require clients to have an expertise in statistics so that they can read the findings?

When a client of ours asked us to run an experiment and compare NPS with the customer satisfaction and loyalty metrics, we set up a study to compare.

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The human capital

The human capital

A national network of qualified interviewers and supervisors, experienced moderators, researchers and consultants

Resources

Proprietary software packages, qualitative research facilities with one way mirror, CATI system, Personal response meter system to capture individual response continuously

Personal response meters