Media research

Radio stations test regularly their musical libraries. We do music tests with our personal response meter system. Radio listeners are invited in a central location (our office or a hotel’s conference room). They listen to short (8 sec) song segments and vote for each one. Typically the whole library is tested. The test includes also typical songs from the playlist of competitive stations, musical style and formats clusters and general questions on radio listening and image of the radio stations.

The test lasts usually around 2 and half hours. The results are simultaneously visialised to the client.