We apply mix of methodologies to follow the changing consumer within the context of her or his environment and culture

Qualitative – Ethnography, Creative Sessions, Group discussions, Depths, Online Bulletin Boards

Quantitative – CATI, Face-to-face, Exit interviews, Central Location, Online.

In data analysis we run regression, clustering analyses, multidimensional scaling and for predicting preference and choice of product offerings we design conjoint studies.

Online research – qualitative and quantitative research in bganketa.com, custom build insight communities

Facilities:

We have a national network of qualified interviewers.

Qualitative research facilities with one way mirror, sound and video equipment in our office in Sofia.

CATI system, designed to play audio files and record responses to open questions.

Personal response meter system captures individual response continuously at every second and visualizes simultaneously the results.