Rituals are part of our life. Why do we need them and for what purposes people create rituals of their own?
When the strongest signal of product quality is price and what other factors are in play?
In the short term sales sell, In the long term they change consumer perception of price and even purchase behaviour.
Shopping is an act of pleasure, they buy more than planned, spend instead of saving and when short of cash, they buy on credit. Do they still exist?
A research tool that helps getting a deeper understanding of the underlying motives of consumers